Tips for Shooting Video on Mobile Devices from Megan

We know the thought of making your own video for your small business can be scary, but we promise it doesn’t have to be!

Here’s our very best tips, advice and guide to help you when you are ready to create a social video. To make a great one just read these 7 tips below our Marketing expert Megan Wren shares with our clients on the reg! She knows her stuff about marketing for small business & now you do to too!

1. Plan the Story – Shoot the Story

   • a. Determine beginning, middle & end of story. b. Determine setting c. Write a script – Consider thoughtful, emotional message that viewers will connect with d. If applicable to topic, make sure viewers know who you are, what you do, and how you can help them

   Keep Camera Steady

   • a. Invest in tripod i. Small mobile phone – 3C Smart Octopus ii. Larger mobile phone – GorillaPod iii. More fancy option – Mount on iOgrapher

   Clear Audio

   • a. Invest in internal mic b. Invest in external mic i. Rode SmartLav+ ii. Mighty Mic

   No Zoom

   • Digital zoom can cause blurry video Avoid zoom by moving closer to person or object

   Lighting is Key

   • Choose a brightly lit setting Auto Exposure on mobile phones is often slow to adjust when changing scenes Avoid backlighting – find natural lighting if possible, but have actor face that lighting Avoid direct overhead lighting

   Shoot for Intended Platform

   • Horizontal is best practice

   Consider subtitles or on-screen text

   • You will need to create a SRT file Example instructions on how to add to social here

   Use an editing app to trim your video.

   • For all those bloopers, extra ums, and hiccups you need to remove we recommend using iMovie, and even YouTube has a video editor. But if you’re needing something with more power, we like Adobe Premiere Elements, and Final Cut Pro X. You want a professional looking video so don’t forget that means you need to edit!

Sources:

Short / Sweet Hubspot Video Tips we love

Quick Tips On Creating Video

Infographic on the state of video marketing 2018

Video Social Media Marketing

How to create and SRT file

Facebook Video Help