Improve Your SEO

Lorilee Rager
Sep 13, 2013
2 min read

In order to stay ahead of your competition – be sure to make the best of your digital marketing efforts and search engine optimization!

Every businesses first priority needs to be to develop an astounding keyword list to use for SEO. So, we recommend doing things the smart way and doing proper keyword research first in order to find out the best topics that your business should write or blog about!

Sure you can find lots of great guides and tips on how to do effective keyword research, but we thought we would just share a few quick and effective tips with you.

Create a start-up list of terms

Expand this list by using research tools

Refine your list with competitive research in the following categories:

Brand Terms – people already familiar with your business & product will know and search these terms
Product Terms – these terms describe your product
Competitor Terms – know your competition, there terms could be good for you
Substitute Product Terms – products that could substituted for your product or services
Complimentary Product Terms – these items ‘compliment’ your product or go with your product
Audience Terms – all kinds of other terms your customers or followers might be searching for

In order to get started, you must know your audience, know your competition, and not be afraid to dig in and do a little keyword research. Once you have an optimal list of keywords make sure they are in these places on your website:

Page titles
Headers
Subheaders
Paragraph copy
Product descriptions
Image file names
Image alt tags
Meta title and description
URLs

If you need assistance with improving your SEO, Thrive is here for you! We understand that this takes time, energy, and knowledge; however, web content management is one of the many services we offer our clients to improve their web presence.