Branding Toolbox: A Logo design is not your brand
- Lorilee Rager
- Sep 29, 2017
- 3 min read
What is branding?
Many of our amazing, small business clients ask us about branding.
So what better way than to put into a blog. Here is our explanation of the difference between branding and a logo.
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A logo by itself is not branding, and you cannot take off branding your business without a logo. Am I confusing you enough yet? Ha!
Logo: a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
A logo is a mark, an emblem, a piece of your brand. So say we are working on branding your new startup or small business. It’s only one piece of the awesome puzzle! Branding has many different roles that come together and form an overall perceived look for a business or product.
Let me be clear, a logo is not our brand. A logo is a piece, that must be included over all the elements down to items like:
Invoices
Packaging
Ink Pens
Stationery
Basically, all items that your customers see and take home with them. All of those pieces together are your brand!
Branding: the promotion of a particular product or company by means of advertising and distinctive design.
Branding becomes a part of every single element of your business. It starts with a logo, and continues with consistent look into your
Business cards
Facebook cover photo
Company tee shirts
Wall colors inside your building
Lettering on the door
Your sign out front
Lettering on your vehicle
And so much more!
Well, you get the picture! To keep it simple, here’s a list of a few quick ways to understand what the heck we mean when it comes to branding vs. logo design.
What branding is:
Branding is the perceptions of your audience
Branding is the personality of your business
Branding is the foundation of your marketing
Branding is a reflection of your company values and what your business stands for, believes in, and why you exist.
What is a logo:
A logo is a mark
A logo is colors
A logo is fonts and distinct typefaces
A logo is flexible to be square, horizontal, vertical, a stamp, a seal, one color and full color, look great as big as a billboard and as small as on a business card!
When we do logo and brand development to create a full branding toolbox for our clients it is FULL of great and awesome things! Some of the graphic design assets we create are:
Logo – The symbol of your brand
Full Color Design
One Color Design
Horizontal Design Layout
Vertical Design Layout
Stacked Design Layout
EPS Outlined Vector Files (for embroidery)
PDF – High & Low Resolution (for signage & print)
JPEG – High and Low Resolution (for online & social media)
PNG – Transparent (for powerpoint and color backgrounds)
Stationery – Business cards, Letterhead, envelopes
Note Card/Thank you Card Design
Print Ready File setup
Digital Letterhead
Social Media Platform Profile Image and Cover design
Additional items you can also consider for your branding are:
Marketing Collateral – Flyers, brochures, postcards
Website Development – Brand photos, blogs, events, PDF downloads
Social Media – Instagram posts, Facebook contests
Packaging – Tissue paper, stickers, and bags for products
Apparel Design – Shirts worn by employees and are great for giveaways
Signage – Interior & exterior design
Banner stands – For events and open houses
We partner with our clients, and help them understand that all things that visually represents their business must be branded!
Whew! I mean have you had fun reading this or what? If you have, enjoy a few more past blogs we’ve written about our love of branding here:
Need a new brand or to refresh your existing brand or logo? Give us a call at Thrive Creative Group right here in Clarksville, TN! If phone calls aren’t convenient, you can also contact us online. We would love to tell you more about our custom brand design, along with all of the other services we offer. We’re ready to help your small business thrive!
